Privacy Policy

This Privacy Statement (the “Statement”) is provided by AERIAL PLATFORM HIRE LIMITED (“Aerial”, “we” or “us”). Aerial is acting as the controller of data. Capitalised terms not defined in the body of this Statement are defined in the Glossary at the end of this Statement.

SCOPE OF THIS STATEMENT

This Statement governs the manner in which we collect and further Processes Personal Data about individuals who use our products or services (“you”). We encourage you to read this Statement carefully, and to regularly check this page to review any changes we might make in accordance with the terms of this Statement.

AERIAL MAY COLLECT PERSONAL DATA FROM YOU

We may collect Personal Data from you in the following circumstances:

• We may collect or obtain Personal Data when you visit our website (the “Site”) or use any features or resources available on or through the Site. When you visit the Site, your device and browser will automatically disclose certain information (such as device type, operating system, browser type, browser settings, IP address, language settings, volume of data transferred, dates and times of connecting to a Site and other technical communications information) some or all of which may constitute Personal Data.

• We may collect or obtain Personal Data when you register to use any service provided by us via the Site, or log into the Site, including the following: registration details, login name, email address, password, security question and, if applicable, payment details.
• We may collect or obtain Personal Data when you contact us (whether in person, by mail, by phone, online, via electronic communication such as webforms, vehicle configurators or by any other means).
• We may use video surveillance on our sites and facilities that may capture you if you visit our sites. We also may take pictures and videos from customer events.
• We may collect or obtain Personal Data that you manifestly choose to make public, including via social media (e.g., we may collect information from your social media profile(s), if you make a public post about us).

LAOIS MAY RECEIVE PERSONAL DATA ABOUT YOU FROM OTHERS

We may receive Personal Data about you from third parties. For example:

• We may receive Personal Data about you from original equipment manufacturers whose products we sell or hire or whose equipment we provided services in respect of.
• If you interact with third party content or advertising on the Site, we may receive Personal Data about you from the relevant third party, in accordance with that third party’s applicable privacy Statement.
• If you choose to make payment directly to us, or through our Site, we may receive Personal Data about you from third parties such as payment services providers, for the purposes of that payment, including the following: purchase details, payment data, credit card data.
• To the extent that any credit reference checks are carried out by us or on our behalf, in connection with an application for credit, in accordance with Applicable Laws, we may receive Personal Data about you from credit reference agencies and other third parties, for the purposes of that credit check, including the following: confirmation of whether the reference agency was able to verify your details; and the results of the reference check including your credit rating.
• In complying with our obligations under Applicable Laws, we may receive Personal Data about you from law enforcement agencies and public authorities.
• We may receive Personal Data about you from public sources (such as telephone directories etc.).
• If you interact with any third-party content or advertising on the Site (including third party plugins and cookies), we receive Personal Data about you from the relevant third party provider of that content or advertising.
• We may also purchase data from data resellers. The third-party data resellers share your data with Laois Hire Services Limited based on your permission given to them or, they may also share a publicly available data that is collected by them.

PERSONAL DATA YOU PROVIDE ABOUT OTHERS

In some circumstances, you may provide us with Personal Data about others. For example, you might mention another Aerial customer when commenting on one of our products or services. Whenever you provide any such Personal Data, you must ensure that this does not violate those third parties’ rights. If you are unsure whether the third party agrees with you providing its Personal Data, please refrain from communicating such Personal Data to us.

CATEGORIES OF PERSONAL DATA PROCESSED BY, OR ON BEHALF OF LAOIS HIRE SERVICES LIMITED

The categories of Personal Data that may be Processed by, or on behalf of, us under this Statement (to the extent permitted by Data Protection Laws) include:

• personal details: name; gender; photograph; video; date of birth; profession; business; employer or sector;
• contact details: email address; postal address; telephone number; fax number; customer ID;
• data relating to the Site: technical data (as outlined above, including device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to a Site, dates and times of connecting to, location data, and other technical communications information necessary for the operation of the relevant Site ); username; password; security login details; usage data including data volumes; aggregate statistical information;
• commercial details: financial details and payment information (including bank details or credit card details provided in connection with a purchase); purchase history (including products, dates and locations relating to any purchase); purchase interests; service requests; and
• marketing data: advertising interests; cookie data; clickstream data; browsing history; responses to customer satisfaction surveys and direct marketing; as well as opt-outs from direct marketing.

LAWFUL BASIS FOR PROCESSING PERSONAL DATA:

In Processing your Personal Data in connection with the purposes set out in this Statement, we may, depending on the circumstances, rely on any of the following legal bases:

• we have obtained your prior express consent to the Processing;
• we have a legitimate interest in carrying out the Processing (including our legitimate interests in operating our business, providing goods and services to you, alerting you to other products or services that may be of interest to you, and maintaining or improving our products or services), and there is no undue risk to your rights, freedoms or interests;
• the Processing is necessary in connection with a contract entered into with you, or for your benefit;
• the Processing is required by Applicable Laws;
• the Processing is necessary to protect the vital interests of any individual; or
• any other lawful basis available under Applicable Laws.

PROCESSING YOUR SENSITIVE PERSONAL DATA:

We do not seek to collect or otherwise Process your Sensitive Personal Data, except where:

• the Processing is required or permitted by Applicable Laws;
• the Processing is necessary is in order to establish, exercise or defend legal claims;
• We have obtained your prior explicit consent before Processing your Sensitive Personal Data; or
• any other lawful basis for Processing Sensitive Personal Data.

PURPOSES FOR WHICH LAOIS HIRE SERVICES LIMITED MAY PROCESS YOUR PERSONAL DATA

We may Process your Personal Data for the following purposes in particular, to the extent permitted by Data Protection Laws:

• to display the content of the Site, and any customisations you may select;
• to monitor, adapt, update, secure and improve our products and services to you;
• to verify your identity and ensure the security of your Personal Data;
• to respond to your service requests and support needs;
• to understand user engagement and how individuals collectively use the features of the Site;
• to administer content, promotions, surveys or other features of the Site;
• to send you information relevant to your past purchases and interests, subject to compliance with Applicable Laws regarding direct marketing;
• to send you communications regarding administration of your accounts and the features of a Site;
• to notify you about changes to the Site;
• to perform data analyses and other Processing (including trend analysis and financial analysis);
• to identify opportunities, predict outcomes, based on your activities with us;
• to carry out customer segmentation;
• to give effect to your legal rights and your rights under this Statement;
• to protect against fraud, identity theft, and other unlawful activity;
• to establish or exercise Aerial’s legal rights or defend legal claims;
• to establish, exercise or defend legal claims; and
• to comply with Applicable Laws and our other applicable policies.

INTERNATIONAL TRANSFERS OF PERSONAL DATA

We may make use of Processing facilities controlled or operated by members of our corporate group, or our third-party service providers, located in jurisdictions other than the jurisdiction in which your Personal Data were originally collected. In particular, the content and features of the Site may be provided by means of servers located outside your jurisdiction (including, but not limited to, servers located in the United Kingdom and/or the United States). Your Personal Data may be transferred to, and Processed using, those servers or other Processing facilities, as part of the operation of the Site, or in connection with any of the Processing purposes set out in this Statement, subject always to compliance with the provisions of Applicable Laws (e.g., in the case of transfers to the United States, by implementing Standard Contractual Clauses, where appropriate). These transfers are necessary in order to provide our products and services to you in an efficient and effective manner. By providing Personal Data to us under this Privacy Statement, you acknowledge that your Personal Data may be transferred to locations outside your jurisdiction. If you do not wish for your Personal Data to be transferred to other jurisdictions, please do not provide your Personal Data to us, nor use the Site.

Where we transfer your Personal Data to other countries, we do so on the basis of Standard Contractual Clauses. You may request a copy of our Standard Contractual Clauses using the contact details provided below.

PROTECTION OF YOUR PERSONAL DATA

We are committed to Processing your Personal Data securely. We adopt appropriate data Processing practices, and appropriate technical and organisational security measures, to protect against unauthorised access, alteration, disclosure or destruction of Personal Data. The Internet is not, in itself, a secure environment and we cannot provide an absolute assurance that your Personal Data transferred using the Internet will be secure at all times. Transmission of Personal Data over the Internet is at your own risk and you should only use secure systems to access the Site.

You are responsible for keeping your access credentials for the Site safe and confidential. You should frequently change your access credentials and you must notify us promptly if you become aware of any misuse of your access credentials, and immediately change your access credentials.

DISCLOSURE OF YOUR PERSONAL DATA

We will not sell, trade, or rent your Personal Data to others without your consent. We may, however, share or disclose your Personal Data to third parties in the following circumstances:

• We may disclose your Personal Data to our employees and agents, to the extent necessary to provide our services.
• We may share your Personal Data with recipients within our corporate group, for the purposes of operating our business, operating the Sites or Devices, providing you with products or services you have selected, or otherwise for the purposes set out in this Statement.
• We may share your Personal Data with recipients outside our corporate group, for the purposes of operating our business, operating the Site, providing you with products or services you have selected, or otherwise for the purposes set out in this Statement.
• We may use third party service providers to help us operate our business, operate Sites or Devices, provide you with products or services you have selected, or to administer activities on our behalf, such as sending out newsletters or surveys. We may share your Personal Data with such third parties for the purposes set out in this Statement.
• We may share aggregate demographic information with our business partners, trusted affiliates and advertisers for the purposes outlined in this Statement. While we make all reasonable efforts to ensure that such information is anonymized, it is possible that your Personal Data may be disclosed.
• Subject to obtaining your consent, we may share your Personal Data with our third-party marketing partners, for direct marketing purposes. You may withdraw your consent at any time, or object at any time to the Processing of your Personal Data for direct marketing purposes.
• If you make a payment via the Site or directly to us, your Personal Data may need to be provided to third parties (e.g., payment services providers) for the purposes of facilitating those payments.
• If we sell, merge or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, liquidation or other restructuring), we may disclose your Personal Data to the prospective seller or buyer, or their representatives, provided that we have first taken reasonable steps to ensure the security and confidentiality of your Personal Data.
• We also may disclose your Personal Data: (i) to the extent necessary to establish, exercise or defend legal claims; (ii) if required by Applicable Laws or regulations; (iii) in response to requests from government agencies and law enforcement authorities; (iv) when disclosure is necessary or appropriate to prevent physical harm or material financial loss; or (v) for the purposes of investigating unlawful activity.

THIRD PARTY SERVICES

You may encounter advertising or other content on our Site that may link to websites or services of ours, members of our corporate group, partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these third-party websites or services, and we are not responsible for the practices employed by third party websites or services linked to or from the Site, App or Device. These websites and services may be subject to their own privacy policies and terms of use.

DIRECT MARKETING

As set out in this Statement, we, may contact you via email, text message, or other electronic means, from time to time, to provide you with information relating to products or services that may be of interest to you. If you wish to unsubscribe from these communications, we include detailed unsubscribe instructions in each such communication. Alternatively, you may use the unsubscribe features provided through our Sites.

Please note that, in the event that you unsubscribe from receiving communications relating to marketing or advertising, we may nevertheless continue to contact you for the purposes of carrying out your instructions, enabling you to make any purchases you request, administration of your account, or as required or permitted by Applicable Laws.

COOKIES

A cookie is a small file that is placed on your device when you visit a website. It records information about your device, your browser and, in some cases, your preferences and browsing habits. We may Process your Personal Data through cookie technology, in accordance with our Cookie Policy.

DATA RETENTION

We will only retain your Personal Data for as long as we require those Personal Data in connection with the purposes set out in this Privacy Policy. We may also be required to retain your Personal Data for additional periods of time, for example, where required to do so by Applicable Laws.

TERMS OF USE

Use of the Site and our products and services, are subject to applicable Terms of Use.

YOUR RIGHTS

It is your responsibility to ensure that your Personal Data held by us is complete, accurate and up-to-date. Subject to Applicable Laws, you may have the following rights:

• the right to request access to, or copies of, your Personal Data that we Process;
• the right to request correction of any inaccuracies in your Personal Data;
• the right to object, on legitimate grounds, to the Processing of your Personal Data;
• the right to request, on legitimate grounds:
  • erasure of your Personal Data that we Process; and
  • restriction of Processing of your Personal Data that we Process;
• the right to have your Personal Data transferred to another Controller, to the extent applicable;
• where we Process your Personal Data on the basis of your consent, the right to withdraw that consent; and
• the right to lodge complaints regarding the Processing of your Personal Data with a Data Protection Authority.

This does not affect your statutory rights. You may exercise any of these rights by using the contact details provided below.

CONTACT DETAILS

If you have any questions about this Privacy Policy, our Processing of your Personal Data, or your dealings with the Site, please contact us at dpo@arielplatforms.co.uk.

Aerial Platform Hire Limited

Unit 1, Crosslands Business Park

Ballymount Road Lower

Dublin 12

Dublin

D12 C791 Ireland

 

dpo@arielplatforms.co.uk

If you contact us, we will endeavour to investigate and attempt to resolve each query or complaint within one month, or such other period as may be required under Applicable Laws.

ACCEPTANCE OF THIS POLICY

By using the Site, you are deemed to have accepted this Policy. If you do not accept the terms set out in this Policy, you must not use the Site.

AMENDMENTS TO THIS POLICY

We may amend, revise or update this Privacy Policy at any time, without providing you with any specific notice. You are encouraged to frequently check this Policy for any changes, and to stay informed about how we are helping to protect your Personal Data. Your continued use of the Site is deemed to be acceptance of any amendments to this Policy.

Last updated: 21 May 2024

GLOSSARY

In this Policy, capitalised terms have the following meanings:

• Applicable Laws means all laws, statutes or regulations applicable to Laois Hire Services Limited.
• Data Protection Authority means an independent public authority that is legally tasked with overseeing compliance with Data Protection Laws.
• Data Protection Laws means all Applicable Laws relating to the Processing of Personal Data.

• Personal Datameans any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity.
• Processor Processing means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, including but not limited to: collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.
• Sensitive Personal Datameans any Personal Data relating to race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sexual life, any actual or alleged criminal offences or penalties to this list, or national identity numbers.